I pause at the corner store near my grandmother’s home in California when I visit and feel gratitude for the store owners who simply gave a Book of Mormon to each of their neighborhood customers. The Book of Mormon they gave to the Sanchez family sat on a shelf for years before my dad, a teenager, decided to read it.
Sometimes I think we forget that the biggest tool to bring people to Christ is the Book of Mormon. I loved this account of a BYU advertising project which asked people of all faiths to read one page of the Book of Mormon, highlight references to God, and tell what they thought and felt as they read. The responses were remarkable.
Here is what a few people said after reading:
Danny, Christian, page 4
I’ve never heard of the Book of Mormon before. But it wasn’t foreign. It was more familiar reading it. It’s like I was listening to a song that was familiar, but I couldn’t remember what it was called or who it was by…It makes me want to find out more.
Amna, Pakistan,Muslim, page 397:
This [experiment] is a brilliant idea. You should take out an ad and tell people to be here. I woke up and turned on the TV today, and all I saw was war, refugees, violence, and problems. The world needs to see this [experiment]. To see that there is hope and love in the world and that God is good…I am so grateful to be part of this project today. The whole world needs to see it. Thank you!
The full (short) article is here:
https://magazine.byu.edu/article/an-experiment-upon-the-word/